Veronika Dorosheva is a fashion stylist and art director, based between Berlin and Paris.

In her practice familiar cultural references — objects, archetypes, dress codes — are redefined through unexpected styling choices.

With a background in literature and journalism, she treats fashion as a language: using clothing to build identity, emotion, and visual meaning.

She works with artists, brands, and creative talent on identity development and wardrobe direction.

With over eight years of experience, she collaborated with luxury and lifestyle brands, and independent designers, bringing her distinct vision to every project.

With sustainability at the core, she actively works with archival, vintage, past collections, and her own fashion archive to reduce overconsumption while creating timeless, high-impact visuals.

Selected publications include Vogue Italia, Vogue Adria, i-D Italy, Forbes Japan, Nylon Japan, Nylon China, Provence, Numéro Netherlands, die ZEIT, The September Issues, Sleek, Teeth, Draft001.

Commercial clients include Adidas, Salomon, MCM, Mercedes Benz, Bolt, Zalando, Heinrich Barth, Too Good to Go, Universal Music Group.

Art direction & Programming : Studio 24/24