Born in Kazakhstan and based between Berlin and Paris, Veronika Dorosheva is a fashion editor, still-life stylist, and art director.

Her work takes familiar cultural references — objects, archetypes, dress codes — and reframes them through unexpected styling choices. With a background in literature and journalism, she treats fashion as a language — using clothing to build identity, emotion, and visual meaning.

Her practice integrates archival and vintage pieces with modern storytelling. 

She works with artists and creative talent on identity development and wardrobe direction. Her practice centers on redefining influence in fashion — shifting focus from celebrity-driven trends to artists and creatives as the new cultural role models.

With over eight years of experience, she collaborated with luxury and lifestyle brands, e-commerce platforms, and independent designers, bringing her distinct vision to every project.

Selected publications include Vogue Italia, Vogue Adria, ID Italy, Forbes Japan, Nylon Japan, Nylon China, Provence, Numero Netherlands, die ZEIT, The September Issues, Schön, Sleek, Teeth, Draft001.

Commercial clients include Adidas, Salomon, MCM, Mercedes Benz, Bolt,  Zalando, Heinrich Barth, Too Good to Go, Universal Music Group.

Art direction & Programming : Studio 24/24