This project is inspired by “Flatland”, a satirical novella by the English schoolmaster Edwin Abbott Abbott, and it aims at exploring the possibilities of different dimensions and, metaphorically speaking, of leaving the 2-dimensional landscape of fashion and exploring the higher dimensions of 3D scanning, a tool that the fashion and arts industry are gradually embracing.
It tells a story of an avatar who embodies different personalities just like a video game character changes his appearance when reaching different levels in the game.
In this imaginary world the model disintegrates, decomposes and loses his physical state.
Apart of being an investigation of new media and aesthetics, this work also constitutes a visual metaphor of the current state of fashion, which is in the process of mutating and disintegrating to find a new way of being.
Art direction Kane DOE & Veronika DOROSHEVA
Production FUSS Agency www.fussagency.com
Photography + CGI Kane DOE @kanedoe
Style Veronika DOROSHEVA @veronika.dorosheva
Model Richard at IZAIO Model Management @izaio.modelmanagement
Makeup Ana BUVINIC @ana.buvinic.mua
Hair Masami HANYUDA @masamihanyuda
CGI assist. Anton LANG @antonhavemercy
Production assist. Betül KAPICIOGLU @betulkapicioglu
Photo assist. Jakob Andrea REIMANN @jaycop_jr
Photo assist. Matthew COLEMAN @findmatthewcoleman
Style assist. Skylar KANG @skylarkang
…thanks to Autrement PR, Phoebe @Fake PR, Reference Studios, Skylar @Epcot Archive, Vald Agency